#032 Scaling Down to Scale Up with Alex Suzuki

Code and Conquer - The Indie Hacker Podcast

Alex Suzuki shares his fascinating journey from running a successful agency to becoming a solo developer building Strich.io, a specialized barcode scanning SDK.

Unlike many startup stories of scaling up, Alex chose to scale down - leaving his agency to focus on what he loves most: building products.

In this episode, we dive deep into how Alex competes with venture-backed companies as a solo developer, why he chose to focus exclusively on web-based barcode scanning, and how he manages to serve enterprise clients while maintaining work-life balance.

Alex offers candid insights about navigating enterprise sales, handling procurement departments, and finding success in a technical B2B niche.

Whether you're interested in building developer tools, serving enterprise clients as a solo founder, or finding your path to sustainable indie hacking, this conversation offers valuable lessons from someone who's chosen the road less traveled.

Key topics:

• Transitioning from agency owner to solo developer
• Building and selling enterprise B2B products
• Competing with larger companies in a technical niche
• Managing work-life balance as a solo founder
• Navigating enterprise sales and procurement
• Finding happiness in building products

---

Alex Suzuki's Website: ⁠https://alexsuzuki.com/

Alex Suzuki's BlueSky: ⁠https://bsky.app/profile/alexsuzuki.com

Strich.io: https://strich.io/

My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/