How to Sell Before You’re Ready: Beta Testing Secrets | S2 Ep30

Coffee Social | Social Media Marketing, Content Creation, & Entrepreneurship

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Think you need to have your course or program perfect before you launch it? Nope.

That’s where beta testing comes in. It gives you a way to test, tweak, and learn—all while making sales.

Beta testing isn’t about giving away your offer for free or settling for less—it’s about creating alongside your audience, gathering real feedback, and making your offer stronger with every round.

In this episode of Coffee Social, Jonathan and I share how beta testing can help you:
💡 Build as you go (without waiting months to “be ready”)
🗣️ Get direct feedback on what’s working—and what’s not
📍 Learn where your community prefers to connect (FB group, email, etc.)
💸 Practice selling at a lower price point so you can gain confidence and later charge your full value
🎯 Adjust your content to play to your strengths while helping students get better results

The truth is: beta testing benefits you just as much as your audience. You’ll walk away with insights, momentum, and a stronger offer you know works.

Ready to stop waiting for perfect and start testing in real time?

Grab a cup and enjoy! ☕

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פרקים

1. Dancing in the Closet Introduction (00:00:00)

2. Coffee and Conversation Kickoff (00:02:30)

3. What is a Beta Offer? (00:04:31)

4. Benefits of Beta Testing (00:08:46)

5. Communication Strategies for Beta Programs (00:16:20)

6. Making Money with Beta Offers (00:21:40)

7. Post-Beta Surveys and Reviews (00:25:09)

8. Final Thoughts and Episode Wrap-up (00:31:06)