This 20-Email Sequence Made Us Millions of Dollars

Coffee With Cole: The Digital Writing Podcast

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This 20-Email Sequence Made Us Millions of Dollars

In this episode, I delve into a comprehensive 20-email sales sequence designed to convert leads into customers. You'll learn how to craft engaging emails, from introducing your product and gathering testimonials to addressing objections and creating compelling offers. With practical examples and actionable tips, we cover everything from writing effective sales copy to utilizing feedback for continuous improvement. By following this sequence, you'll be equipped to guide potential customers on a journey from hesitation to commitment, ultimately boosting your conversion rates and sales success.

(00:00) - Intro & Email 1

(03:15) - Email 2: The Story

(05:48) - Email 3: Problem and Solution

(08:35) - Email 4: Social Proof

(11:20) - Email 5: Value Proposition

(14:10) - Email 6: Addressing Objections

(17:45) - Email 7: The Offer

(20:30) - Email 8: Urgency and Scarcity

(23:12) - Email 9: Case Study

(26:05) - Email 10: FAQs

(29:30) - Email 11: Testimonial

(32:15) - Email 12: Bonus Offer

(35:00) - Email 13: Reminder 1

(37:40) - Email 14: Reminder 2

(40:20) - Email 15: Last Chance

(43:05) - Email 16: Re-engagement

(45:50) - Email 17: Thank You

(48:35) - Email 18: Upsell/Cross-sell

(51:20) - Email 19: Follow-up

(54:05) - Email 20: Feedback Request

(56:50) - Conclusion

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