Why Your Niche Isn’t The Problem (The Genius-Idiot Rollercoaster)

Coffee With Cole: The Digital Writing Podcast

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Why Your Niche Isn’t The Problem (The Genius-Idiot Rollercoaster)

If you're struggling, thinking that your niche is too saturated or that competition is killing your client opportunities, this episode is for you. The problem isn’t anything your’e telling yourself. I walkthrough the “Genius-Idiot Rollercoaster” framework that so many of us entrepreneurs and creators seem to be chained to, riding on a never-ending loop. It's a cycle of self-doubt and overconfidence that most writers, freelancers, and business owners face when trying to grow their online presence and land clients. I break down why this game of emotional pingpong is inevitable—and share why quitting isn’t the answer, how to endure the up and down nature of business, and what soft skill you as a creator need to master. Whether you're building a ghostwriter, entrepreneur, or CEO, this insight will help you stay focused on what matters and remain level-headed through the highs and lows.

(00:00) Intro

(00:12) The Genius-Idiot Rollercoaster

(01:36) Riding Up High

(02:51) Riding Back Down

(03:28) Moral of the Story

(06:18) The Cycle is Inevitable 06:52 Manage the Highs, Coach the Lows

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