Why JPMorgan Chase Is Committed to Improving Racial Equity in Banking

Cold Call

In 2020, JPMorgan Chase & Co. announced a $30 billion “Commitment to Advance Racial Equity.” This included investments in housing, small businesses, and financial literacy across the U.S., as well as in diversity, equity, and inclusion initiatives within the bank.

Harvard Business School professor emeritus Joe Bower and case protagonist Alice Rodriguez, head of community impact, managing director at JPMorgan Chase, discuss the implementation of that commitment and how it aligns with the bank’s longer-term growth strategy in the case, JPMorgan Chase’s Path Forward.