CWI 16: The 3Cs of Messaging

Communicate with Impact for Virtual Teams™- Conference Call Edition

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הוסף לפני nine שנים

תוכן מסופק על ידי Rasheryl McCreary, Rasheryl McCreary: Personal Branding Expert, Executive Coach, and Leadership Presence Expert. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Rasheryl McCreary, Rasheryl McCreary: Personal Branding Expert, Executive Coach, and Leadership Presence Expert או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

לפני 7 ימים27:29

הפעל מאוחר יותר

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לייק

אהבתי

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

לפני 11 שנים 8:29

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Learn how to get your message across in a virtual environment by being clear, concise, and compelling.

21 פרקים

#Business #Marketing #Tech #Communicatewithimpact #Communicationsskills #Conferencecalls #Conferencecalltechniques #Leadvirtualteams #Telephonepresence #Teleseminarskills #Virtualcommunicationskills #Virtualleadershippresence #Virtualpresence #Virtualteams #Voicepresence #Rasheryl McCreary #Leadership Presence Expert #Rasheryl McCreary: Personal Branding Expert #Executive Coaching

CWI 16: The 3Cs of Messaging

Communicate with Impact for Virtual Teams™- Conference Call Edition

published לפני 11 שנים

שתפו

MP3•בית הפרקים

Learn how to get your message across in a virtual environment by being clear, concise, and compelling.

21 פרקים

Tutti gli episodi

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 21: The #1 Way to Develop Vocal Variety 7:56

לפני 11 years7:56

7:56

BE ALL IN. When you're fully committed to your message, all-in, it's reflected in your voice. Think about it, any time you're fully emotionally engaged in delivering a message, whether in business or personal life, your voice automatically changes pitch, tone, tempo, volume, i.e. vocal variety. Authentic vocal variety is what it takes to hook and maintain your audience's attention and ultimately drive results. Join me to learn more about the #1 way to develop vocal variety.…

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 20: Know Your AUDIENCE, Influence Your AUDIENCE 7:54

לפני 11 years7:54

7:54

WHO IS IN THE AUDIENCE? It often happens that we are consumed with our message—Is it supported by enough credible data? Is it thorough? Is it organized clearly? These are all important questions to ask yourself, but these questions are not AS important as asking yourself, WHO is in the audience? You might have a phenomenal message but it could fall flat if you don't know who the influencers are in your audience. Join me and learn why knowing your audience is critical to driving results with EVERY call!…

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 19: 1 Way to Stop Your Audience from Multi-tasking 6:59

לפני 11 years6:59

6:59

YOUR AUDIENCE IS MULTITASKING. One team member is calling in from the airport and is preparing to board their flight, another forgot to hit mute and is ordering their nonfat, vanilla latte, you ask another's opinion on a key matter and they don't hear that you've called on them, and, once you have their attention, you repeat the question to get them up to speed—sound familiar?! Before you pull your hair out... Join me as I discuss the #1 way to keep STOP your audience from multitasking!…

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 18: 3 Ways to Lead a High-Energy Conference Call 5:41

לפני 11 years5:41

5:41

THE ENERGY IS SLOWLY F A D I N G. We have all been on conference calls where the leader, and subsequently, the audience, has low energy. He/she is speaking softly, perhaps in a monotone, or straying off message, and it is a struggle to pay any attention at all. Pretty soon you find yourself creating your grocery list, preparing for a different meeting, day dreaming, et cetera... Join me as I discuss 3 simple ways to lead high energy conference calls - so simple that you will be able to implement these techniques for your very next call!…

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 17: How to Create a Virtual Water-Cooler™ with Clare McNamara 28:03

לפני 11 years28:03

28:03

A preeminent concern that leaders of Global Teams express, is the difficulty of building relationships given the fluidity of global, virtual environments. In this episode, Rasheryl McCreary interviews Clare McNamara, a leading Executive Coach in the UK, and author of the Blogpost, "How to create a Virtual Water-Cooler™ and why it’s important for leading a global team." Join me as I interview Clare McNamara and explore her insightful concept—the "Virtual Water-Cooler™!"…

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 16: The 3Cs of Messaging 8:29

לפני 11 years8:29

8:29

Learn how to get your message across in a virtual environment by being clear, concise, and compelling.

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 15: The Killer App for a Short Conference Call 6:41

לפני 11 years6:41

6:41

Learn 3 actions you can take to slash your conference call time in half right away.

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 14: How to Avoid Conference Call Bloat 6:22

לפני 11 years6:22

6:22

Discover how to eliminate unnecessary baggage (topics and people) from your conference call.

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 13: The Tower of Babel - How to Banish the Babblers 6:31

לפני 11 years6:31

6:31

Learn 2+ techniques to tame the CC chaos of everyone talking over each other, trying to be heard.

Communicate with Impact for Virtual Teams™- Conference Call Edition

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CWI 12: You Have Only 8 Seconds, Or Less 8:38

לפני 11 years8:38

8:38

Join top virtual communications expert, Rasheryl McCreary, as she shows you time tested ways to grab and keep your audience's attention on a conference call.

Communicate with Impact for Virtual Teams™- Conference Call Edition

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CWI 11: The Engagement Party 8:06

לפני 11 years8:06

8:06

Join virtual communications expert, Rasheryl McCreary, as she makes sure you don’t miss out on the engagement party. Your audience wants to be engaged on the conference call. The question is, will they engage with you or someone/something else?

Communicate with Impact for Virtual Teams™- Conference Call Edition

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CWI 10: How to Build your Brand When You Are Not Leading the Conference Call 8:27

לפני 11 years8:27

8:27

Join top personal brand and virtual communications expert, Rasheryl McCreary, as she provides the essential practices (The Bes) for shining on a conference call, especially if you are not leading the call.

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 09: Leverage Your Technology 7:48

לפני 11 years7:48

7:48

Join virtual communications expert, Rasheryl McCreary, as she shares with you basic best practices for mastering the basics and fully leveraging your technology in order to lead more effective conference calls.

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 08: How to Wrangle the Rambler 6:09

לפני 11 years6:09

6:09

Join virtual communications expert, Rasheryl McCreary, as she provides you with tips to handle individuals who try to dominate your conference call.

Communicate with Impact for Virtual Teams™- Conference Call Edition

1
CWI 07: Technology—Expect the Unexpected 6:31

לפני 11 years6:31

6:31

Join top virtual communications expert, Rasheryl McCreary, as she prepares you to survive (and thrive) when technology mishaps happen.

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