808 | AI SEO & GEO Only Work If You Optimize This First (It’s NOT Keywords) | Andrew Holland

Conquer Local Podcast

🎯What if AI started deciding which businesses get discovered?🎯

In this episode, we sit down with Andrew Holland, Director of SEO and one of the world’s leading voices on Generative Engine Optimization (GEO), to unpack why traditional SEO is collapsing and how local agencies are uniquely positioned to win in the age of AI search.

Learn why keywords are dead, why AI is becoming the real “reader” of your website, and how agencies can rebuild their SEO services around revenue, positioning, and problem-space optimization instead of traffic and blog posts.

In this episode, you'll learn:

The Collapse of Traditional SEO

Keywords Are Dead. Problem Spaces Are the Future.

Why Local Agencies Will Win in AI Search

How to Identify Problem Spaces for Local Businesses

Prompt-Ready Content vs. SEO Content

The New Rules of Authority: Brand, Mentions & Mutual Information

How AI Reads Your Website (and What It Looks For)

Category Entry Points (CEPs)

Key concepts in this episode:

Generative Engine Optimization (GEO)

Future of SEO in AI search

Problem-Space Optimization

Category Entry Points (CEPs)

AI Search Behaviour

Local SEO & Revenue-Driven SEO

Brand Positioning for AI Search

Authority Building (mentions, citations, PR)

Search Without Keywords

AI-First Organic Strategy

Mutual Information Signals

Content Strategy for Agencies

User Intent in AI Search

Collapse of Top-of-Funnel SEO

If you want your agency to survive (and thrive) as AI takes over search… hit play.

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CONNECT WITH Andrew Holland

🌐 https://www. zoogly.co.uk

💼 https://www.linkedin.com/in/andrew-holland-seo/

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Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.

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