115 - How to Create Content (Including Video) Consistently Without Getting Burnedout

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Send us a text

Consistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain.

I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee Lindo, Personal Stylist, agreed to join me for the Content Without Chaos panel. They shared the strategies, tools, and workflows behind showing up every week—how to pick clear angles, capture small moments, repurpose smart, and measure lightly so momentum doesn’t stall.

🔹Pick a content bucket (problem you solve) and post one idea—don’t overpack it.

🔹Document, don’t perform: capture real moments and add one useful takeaway.

🔹Use AI with your own transcripts/examples so drafts keep your voice.

🔹Repurpose across channels; no one sees everything the first time.

🔹Set personal sharing lines and be consistent with them.

🔹Treat LinkedIn like a room: say hi, add value, keep it human.

🔹Track a few basics (views, saves, replies) in your own sheet weekly.

🔹Choose one primary platform you enjoy; protect handles elsewhere.

🔹One post = one point. Break big ideas into multiple posts.

🔹Tools that help: transcript/clip tools, simple editors, and reusable templates.

The panelists

Kendra Corman - AI Marketing Expert - LinkedIn Profile

Renee Lindo - Executive Image Stylist - LinkedIn Profile

Sarah Clay - LinkedIn Coach - LinkedIn profile

🔷 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here
*********************************************

➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
********************************************
For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: htt...