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Content Systems for Growth - Project Management Software, Efficient, Consistency, Content Calendar, Blog Workflow, Planning, Systems
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012 | From Free to Paid: How to Repurpose Existing Content into a Profitable Stepping Stone
Manage episode 361720178 series 3464165
תוכן מסופק על ידי Michele Duwe | Content Marketing Coach, Content Management & Organization, Michele Duwe | Content Marketing Coach, and Content Management. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Michele Duwe | Content Marketing Coach, Content Management & Organization, Michele Duwe | Content Marketing Coach, and Content Management או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Before we dive In today’s episode, we dive into repurposing free content that you’ve already created into a tiny paid offer or tripwire. Let me share a story with you. When I started my online business, I struggled to profit. I created tons of free content on my blog and various lead magnets or free offers. But I wasn’t getting a return on my investment, or it felt that way anyways.
And I was really starting to feel discouraged and frustrated. That's when I stumbled upon the concept of repurposing my content.
I stumbled upon this before repurposing was such a buzzword
in the online business industry.
Instead of constantly creating new content. I realized I could transform my existing content into something I could sell. This free content had already proven to be an asset to my clients by repurposing the free content into a tiny offer. I knew without a doubt that it would provide value.
And I no longer felt like I had valuable content just sitting out there, not being used as a resource for my business.
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