064 | Old Opt-In Not Converting Anymore: 7 Steps To Create A New Freebie For Your List Building Efforts

Content Systems for Growth - Project Management Software, Efficient, Consistency, Content Calendar, Blog Workflow, Planning, Systems

Revitalizing Your Opt-In for Increased Conversions

Michele, in her podcast 'Content Systems for Growth', discusses the importance of updating an opt-in to keep it aligned with your current business offerings and target audience. She outlines a seven-step process for creating a new opt-in that engages and converts. These steps include:

• planning your opt-in with the end goal in mind
• focusing on lead generation
• deciding on your email campaign
• creating content
• setting up automations
• launching and promoting your freebie
• tracking and analyzing performance.

Michele emphasizes the need for the opt-in to solve a specific problem that leads to the desired paid offer, leveraging existing content where possible, and the importance of an email series in building a connection with potential clients. The aim is for the listener to understand how to refresh their opt-in to better serve their business and audience.

00:00 Introduction: The Struggle with Outdated Opt-ins 00:18 Welcome to the Content Systems for Growth Podcast 00:25 Identifying the Problem with Your Current Opt-in 01:28 The Journey to Revamping Your Opt-in 04:02 Step 1: Planning Your Opt-in with the End in Mind 05:17 Step 2: Lead Generation and Niche Focus 07:30 Step 3: Deciding on Your Email Opt-in and Creating an Outline 11:07 Step 4: Creating the Content for Your New Opt-in 12:37 Step 5: Setting Up the Automations 13:54 Step 6: Launching and Promoting Your Freebie 14:20 Step 7: Tracking and Analyzing Your Metrics 15:57 Conclusion: Wrapping Up and Next Steps

LINKS:

Link to the blog post: https://misstask.com/planning-and-brainstorming-your-opt-in/

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