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A Close Look at Lead Generation Strategy and Execution | Jim Mallers
Manage episode 409432820 series 3558236
תוכן מסופק על ידי Certified Contractors Network and Gary Cohen. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Certified Contractors Network and Gary Cohen או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, Gary talks with Jim Mallers, Vice President of Sales and Partnerships the EverCommerce Marketing Technology Solutions Group.
Jim talks about the differences between lead generation firms and how contractors should evaluate lead generation partners as they grow their businesses. He also explains how contractors should go about expanding and contracting their various lead generation sources and supporting contractors in pulling together the best marketing mix for their business.
Jim also talks about why EverConnect and its umbrella company, EverCommerce, chose to forge a partnership with Certified Contractors Network (CCN). This is a great episode at a time when so many contractors are seeing fewer inbound leads.
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