EP 95 | Email Revival Project [3]: First Attempts at Resurrecting a Dead List

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business .

This episode is part two in the Email Revival Project series. I break down:

• The why behind re-engaging this list now
  
• The 4 types of emails I sent (and the real results)
  
• What worked, what didn’t, and why
  
• How I used open and click metrics to decide next steps
  
• What this means for your own cold list strategy
  

If you’ve been avoiding your email list because you don’t know where to start—or you’re worried you’ll “mess it up”—this is your permission to start messy and get strategic as you go.

MENTIONED IN THIS EPISODE:

• Need help with your email marketing strategy or re-engage plan? Book a strategy session ➡️ HERE

• EP 82 | Email Revival Project [1]: Lessons from a Neglected Email List

• EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision

• Rebranded Teacher Academy: If you are a digital product creator or graphic artist, Lauren Fulton can teach you how to build or grow a TPT store (the simple way). CLICK HERE to join the waitlist! < Not an affiliate link. I’m just a big fan!

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