How to Get Repeat Customers for Your CPR Classes

CPR to CEO

In this follow-up to our marketing episode, Dave Kotz dives into what really turns a one-time CPR student into a loyal, repeat customer. Spoiler: it’s not just about the curriculum—it’s about how you deliver it. From professional polish to timely follow-ups and discount strategies, this episode walks you through building a base of customers who come back every two years—and bring their friends.

Whether you’re just starting your CPR business or looking to boost client retention, this is your roadmap to long-term success.

You’ll Learn:
Why it’s your personality and professionalism—not just the content—that keeps students coming back. Dave explains how small touches, like using great equipment, injecting fun into class, or even brushing up on your stage presence, make a big impact. He shares retention techniques that actually work, including when to follow up with students, how to communicate updates in the field, and why automation is your friend. You’ll also hear how to use discounts and loyalty programs to reward repeat students, and how building a sense of community keeps your alumni engaged. Lastly, we cover why Google reviews are pure gold—and how to collect them consistently.

Quick Story:
Dave shares a touching tale of three former students—now nuns—who’ve flown in from across the country just to keep recertifying with him. Why? Because they trust his teaching, love the experience, and value the consistency. That’s what building loyalty looks like.

Action Challenge:
Pick one follow-up system to implement this week. Whether it’s a basic spreadsheet, an email template, or a CRM tool—start the retention habit before your first students hit that two-year mark.

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Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

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🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz