Linguistics to Make Sure Your Message is Not Lost on Your Reader

Cracking Copy

In this episode, Ella Hoyos talks to Eloise Leeson to explore the fascinating field of linguistics. This show is for you if you want people to understand exactly what you mean when you say it.

Linguistics is the study of language. It’s all about getting your message across intentionally and clearly so that you can improve your business communications. It will help you to become better understood in the workplace and beyond.

Find out how Eloise uses linguistics to help her corporate clients become better connected. You’ll hear how corporate communications ecosystems and unspoken workplace cultures can result in misunderstanding, even if you’re playing for the same team and striving to reach a common goal.

We talk about how linguistics helps you to read between the lines of what’s really going on. Eloise gives an example of how to recognise bias and harmful inference in the media and online content that we consume so much of.

You’ll also hear how improving readability and accessibility are core components of Eloise’s work. She shares a number of brilliant tips for small business owners, marketers and writers who want to be seen and heard while staying relevant and understood in the marketplace.

And finally there’s the golden rule about why you shouldn't wee on your copy!

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Let us know what you think of this episode. Please rate and review and recommend to others. We love helping small business owners and entrepreneurs improve their writing.

About Eloise Leeson

Eloise Leeson is a Strategic Linguistic Consultant, and Founder of Olim, a communications consultancy that works with companies around the world to close the gap between what they think they’re saying, and what is actually being received by their customers.

With a focus on data-driven linguistic insights, language consciousness, and critical discourse analysis, Eloise’s work helps companies to better engage audiences of all kinds.

From publicly-funded specialised UN agencies to private companies like Experian and Capgemini, Olim helps to steer strategy, provide insight, and create clarity for businesses that understand the importance of effective, engaging communication from the outset. www.olimcomms.com

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Ella Hoyos - https://www.linkedin.com/in/ellahoyos

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Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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