CFP #29 – Martin Newman

Creative Forces with Guy Kilty

Martin Newman is an internationally-renowned expert on customer experience and e-commerce who has been involved in multi-channel retailing for over 30 years. After growing up in Glasgow and starting out working for the family firm he went on to hold senior positions at Ted Baker, Harrods, Burberry, Pentland brands and Intersport before founding the multi-national consultancy Practicology. Now the author of a book, ‘100 Practical Ways to Improve Customer Experience’, Martin is a regular contributor to Retail Week & Drapers and delivers keynote presentations around the world. In this interview, hear Martin describe his early career in the family firm and then as a holiday rep, how he worked his way up to senior roles at some of the biggest names in retail, and which bands he bunked off school to see in London when he was a teenager.