CFP #35 – Rebecca Swift

Creative Forces with Guy Kilty

Rebecca Swift is global head of creative insights at the world-renowned photo agency Getty Images. Since joining the photography industry over 20 years ago, Rebecca has pioneered the use of analytics to find out why we are attracted to certain images rather than others, and been instrumental in ensuring Getty’s stock photographs portray women and people with disabilities in realistic ways, including the banning of photoshopped body shapes. In this interview hear how Rebecca got into the industry by accident, how it’s been revolutionised completely by technology in the last two decades, and which musical instrument she plays to relax.