Ep626 - David Carson, Author & Creator of Dumbify

Creative Principles

David Carson is a counter-intuitive thinker and creative problem-solver with a knack for uncovering genius where others see nonsense. Known for transforming unconventional ideas into groundbreaking solutions, he has helped global brands like American Express, Nike, Coca-Cola, and IKEA build human connections, captivate audiences, and redefine what’s possible. As the author of Dumbify and creator of its popular newsletter, Carson inspires individuals and organizations to embrace “dumb” ideas—those that seem foolish at first but often hold the smartest answers. In this interview, we talk about the concept of "dumb thinking," the power of humor to connect with people and make ideas more memorable, Carson’s creative process, and how he uses "dumb thinking" to come up with new ideas for his writing and other projects. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we’re giving away 100,000 copies this year. It’s based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!