Commercials for Compliance Engagement

Creativity and Compliance

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection—they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network.

Ronnie’s company, Learnings and Entertainment, utilizes the entertainment devices people use to consume information in their everyday, non-work lives and applies them to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible. Today, Ronnie and Tom consider how TV ads and commercials can be used as a basis for engaging in compliance communications.

Commercials for Compliance is an innovative approach to using engaging clips to convey important messages about behavior within organizations. Ronnie Feldman is a proponent of the idea and thinks that commercials can make compliance training enjoyable, memorable, and easy to understand. Tom emphasizes the importance of fostering an engaging and memorable user experience that fits seamlessly into an organization’s culture.

Ronnie points to the effectiveness of commercials in delivering short, entertaining, and positive messages that resonate with employees and are more likely to be remembered. With the perspective that commercials can be used across various platforms, Fox and Feldman encourage organizations to embrace this unique approach to improve visibility, engagement, and understanding of compliance topics.

Key Highlights:

• Entertaining Compliance Messages through Short Clips
• Embedding Ethical Principles in Business Culture
• Interactive Compliance Messaging for Employee Engagement
• Engaging Compliance Promotion through Creative Methods

Resources:

Ronnie

• Ronnie Feldman (LinkedIn)
• Learnings & Entertainments (LinkedIn)
• Ronnie Feldman (Twitter)
• Learnings & Entertainments (Website)
• Compliance Confessions – Inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote the Speak Up culture and the E&C team as positive and helpful.
• E&C Training Jams: a soulful singer who banters with ethics and compliance, explains policies, shares examples, and debunks excuses.
• Tales from the Hotline – Real speak-up-themed stories about workplace behavior gone wrong.
• Workplace Tonight Show! E&C meets SNL Weekend Update to explain corporate risk topics and why employees should care.
• 60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.
• Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.

Tom

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