התחל במצב לא מקוון עם האפליקציה Player FM !
Unveiling Success: Crowdfunding Tactics and Viral Game Campaigns
Manage episode 388786218 series 2843598
Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!
Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.
We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.
Links to check out:
https://boardgamegeek.com/thread/3202814/poor-advertisement
https://crowdfundingnerds.com/episode147/
https://www.youtube.com/watch?v=7EZu9NoWV5k
Chapters:
00:01 Three-Year Anniversary of the Podcast
00:45 New Baby - John Constantine
01:59 Future Plans & Learning Opportunities
02:05 Christmas Season– A Selling Opportunity
03:59 Viral Post on BoardGameGeek for Deliverance
09:21 Anatomy of an Ad Campaign
18:03 Focusing on a Single Game - Brand Building Tactics
25:46 Strategies for Customer Acquisition and Cross-selling
38:33 Deliverance - A Lifestyle Game
43:37 Vision for the Future - A Sustainable Brand
50:14 League of Legends - Building a Game Community
Join us on this exciting journey and discover the secrets to crowdfunding success!
116 פרקים
Unveiling Success: Crowdfunding Tactics and Viral Game Campaigns
Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
Manage episode 388786218 series 2843598
Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!
Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.
We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.
Links to check out:
https://boardgamegeek.com/thread/3202814/poor-advertisement
https://crowdfundingnerds.com/episode147/
https://www.youtube.com/watch?v=7EZu9NoWV5k
Chapters:
00:01 Three-Year Anniversary of the Podcast
00:45 New Baby - John Constantine
01:59 Future Plans & Learning Opportunities
02:05 Christmas Season– A Selling Opportunity
03:59 Viral Post on BoardGameGeek for Deliverance
09:21 Anatomy of an Ad Campaign
18:03 Focusing on a Single Game - Brand Building Tactics
25:46 Strategies for Customer Acquisition and Cross-selling
38:33 Deliverance - A Lifestyle Game
43:37 Vision for the Future - A Sustainable Brand
50:14 League of Legends - Building a Game Community
Join us on this exciting journey and discover the secrets to crowdfunding success!
116 פרקים
Tất cả các tập
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.