Season 1, Episode 4: The end-to-end supply chain challenge:

CSCMPodcast: Supply Chain Conversation - CSCMP

CSCMPodcast: Supply Chain Conversation - CSCMP

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הוסף לפני seven שנים

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

לפני 3 ימים27:29

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לייק

אהבתי

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

לפני 7 שנים 32:39

MP3•בית הפרקים

This episode of CSCMPodcast: Supply Chain Conversation features a webinar replay where Nichole Mumford, Director of Professional Development and Marketing at CSCMP, interviews Rob Allan who leads the Watson Supply Chain insights program for IBM.

The webinar focuses on disruptive technologies like Blockchain and Artificial Intelligence or AI and explores why supply chain is becoming an area of focus in the realignment of existing business models.

IBM will be presenting during CSCMP’s EDGE Conference this year, both in the opening general session and in several of the educational breakout sessions. IBM will also be hosting the IBM Innovation Zone in the main registration area at EDGE, so if you are joining CSCMP in Nashville for the EDGE Conference, plan to stop by and learn more about AI and blockchain. To learn more about EDGE and to register to join us there, visit us at cscmpedge.org.

29 פרקים

#Councilofsupplychainmanagementprofessionals #CSCMP #Logistics #Business #Industries

CSCMPodcast: Supply Chain Conversation - CSCMP

Season 1, Episode 4: The end-to-end supply chain challenge:

CSCMPodcast: Supply Chain Conversation - CSCMP

55 subscribers

published לפני 7 שנים

שתפו

MP3•בית הפרקים

29 פרקים

#Councilofsupplychainmanagementprofessionals #CSCMP #Logistics #Business #Industries

כל הפרקים

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 3 - Episode 10: CSCMP’s Distinguished Service Award Recipient, Matthew Waller, Ph.D. Interview 29:59

לפני 4 years29:59

29:59

In CSCMPodcast's final episode of the 3rd season, CSCMP Vice President of Marketing, Engagement and Education Nichole Mumford has a conversation with Matthew A. Waller, Ph.D., the 2020 recipient of the Distinguished Service Award award, Dean of the Sam M. Walton College of Business, and a Professor of Supply Chain Management. Listen to the conversation where Matthew discusses not only his academic career but also his experience in the private sector as well as the EDGE conference.…

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 3 - Episode 9: CSCMP’s 32nd Annual State of Logistics Report Preview 21:45

לפני 4 years21:45

21:45

In this episode CSCMP's Vice President of Marketing, Engagement and Education Nichole Mumford hosts guest Kevin Smith, State of Logistics Report® Panel Moderator and President and CEO of Sustainable Supply Chain Consulting to discuss a preview of the upcoming release of the 32nd State of Logistics Report® presented by Penske Logistics and authored by Kearney. The 2021 report offers a snapshot of the American economy through the lens of the logistics sector in the overall supply chain. It is a rigorous compilation of leading logistics intelligence from around the world, shines a spotlight on industry trends, and offers key insights on the ever-evolving industry supply chains.…

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 3 - Episode 8: CSCMP’s New President and CEO, Mark Baxa, Shares the Sage Advice from the Mentors on his Career Journey 31:49

לפני 4 years31:49

31:49

In this very special episode, Mark’s shares and discusses his experience in Supply Chain leadership which spans over 40 years as well as his journey of 20 years with the Council of Supply Chain Management Professionals (CSCMP).

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 3 - Episode 7: Electronic Bill of Lading Contactless Pickup & Delivery 20:44

לפני 4 years20:44

20:44

On this episode CSCMP Vice President of Marketing, Engagement and Education Nichole Mumford hosts guest Will Chu, CEO of Vector to learn more about the Electronic Bill of Lading (eBOL) contactless pickup & delivery task force. What are the benefits of eBOL and how important is to standardize the process?…

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 3 - Episode 6: Celebrating Women in Transportation: Schneider’s Erin Van Zeeland Shares Her Story and the State of Our Industry 25:49

לפני 4 years25:49

25:49

On this episode, CSCMP Vice President of Marketing, Engagement and Education Nichole Mumford hosts guest Erin Van Zeeland, Senior Vice President and General Manager at Schneider – Accountable for the Logistics segment, who shares her thoughts on being a woman in the trucking, supply chain industry. Erin covers her supply chain and transportation journey, what she's learned from her mentors, and, offers advice for leaders and future female leaders.…

CSCMPodcast: Supply Chain Conversation - CSCMP

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Season 3 - Episode 5: Digital Supply Chain Transformation: Let’s Get Down to Business 21:28

לפני 4 years21:28

21:28

Join Rick Blasgen and guest Caroline Proctor, CMO of ToolsGroup for an honest and important discussion on supply chain planning digitization in a post-COVID world.

CSCMPodcast: Supply Chain Conversation - CSCMP

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Season 3 - Episode 4: The Logistics Managers Index. Insights From 2020 and Predictions for 2021 32:02

לפני 4 years32:02

32:02

In this episode, Rick discusses with Dale and Zac Rogers the insights from the Logistics Managers Index over the last year. It’s been a crazy year for the logistics industry with demand for services like warehouses and transportation plummeting in the spring, and then spiking in late summer all the way through the end of the year. Ecommerce grew 3x faster than predicted which led to an unprecedented demand for logistics services. The new normal appears to be volatile for the foreseeable future.…

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 3 - Episode 3: Transportation: Year End Reflections and Planning for a More Uncertain 2021 20:56

לפני 4 years20:56

20:56

As 2020 is coming to an end, Rick Blasgen and NASSTRAC's Gail Rutkowski discuss how the transportation industry is finding itself facing a more volatile marketplace than we experienced in 2018 because of what has transpired throughout the year since the onset of the pandemic and what transportation professionals are facing as they look forward to the new year.…

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 3 - Episode 2: Loadsmart Leads in Freight Integrations 21:36

לפני 4 years21:36

21:36

In this episode, Rick Blasgen and Lauren Brown discuss how Loadsmart has quickly established itself as one of the leading experts and standard for freight integrations amongst enterprise shippers by using data scientists and putting product first.

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 3 - Episode 1: How Continuous Intelligent Planning Can Evolve Your Supply Chain 23:13

לפני 4 years23:13

23:13

In the first episode of season 3, CSCMP President and CEO, Rick Blasgen, sits down for a discussion with Jessica Scott, Global Supply Chain Offering Manager, SCM Center of Competency, IBM to discuss how supply chain leaders can implement short-term tactics while also thinking ahead to maintain supply chain continuity in the face of future disruptions.…

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Power Of Data That Drives Efficiency To The Supply Chain 22:37

לפני 5 years22:37

22:37

In this special episode, Rick Blasgen talks to Dave Maddox, nVision Global, SVP Global Supply Chain Sales about what data is telling you and how it can be a game changer for your supply chain.

CSCMPodcast: Supply Chain Conversation - CSCMP

1
NEW for EDGE 2020 Live! – A Virtual Fireside Chat - The “New Normal”: What Will It Look Like, and How Do We Prepare? 21:35

לפני 5 years21:35

21:35

In this special episode, Rick Blasgen talks to Lily Shen, CEO of Transfix, about what to expect during her fireside chat at the CSCMP EDGE 2020 Live! conference in September, her journey to becoming CEO at the onset of a global pandemic, what the future of the digital freight space looks like and why it’s key to the future of our economy.…

CSCMPodcast: Supply Chain Conversation - CSCMP

1
The Rise Of The Digital Freight Network - Brought To You By Convoy 23:53

לפני 5 years23:53

23:53

In this special episode, Rick interviews Ryan Gavin, VP of Marketplace Growth with Convoy, on how their digital freight network fits into the freight industry, Convoy’s focus on sustainability, and the market outlook in these volatile times.

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Season 2, Episode 9: 31st Annual State of Logistics Report® - Resilience Tested 31:03

לפני 5 years31:03

31:03

In this episode, CSCMP President and CEO, Rick Blasgen along with Michael Zimmerman and Balika Sonthalia of Kearney discuss how the 31st Annual State of Logistics Report® revealed an industry transformed by the pandemic and recession. Lead authors and Kearney partners Michael Zimmerman and Balika Sonthalia will cover the impacts of these stressors on logistics and the sectors that rely heavily on supply chain for their day-to-day operations.…

CSCMPodcast: Supply Chain Conversation - CSCMP

1
Future of Leadership Series: Conclusion – “What Will We Do with This on Monday Morning?” 25:04

לפני 5 years25:04

25:04

CSCMP President and CEO, Rick Blasgen and LeanCor CEO/Author/Speaker, Robert Martichenko bring the Future of Leaders Podcast/Webinar series to closure. "What Will We Do with This on Monday Morning?" recaps the main points of the overall conversation and how we can all use this information to become the leader of the future.…

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CSCMPodcast: Supply Chain Conversation - CSCMP « » Season 1, Episode 4: The end-to-end supply chain challenge:

Season 1, Episode 4: The end-to-end supply chain challenge:

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Season 1, Episode 4: The end-to-end supply chain challenge: