Focusing on the ”R” in CRM for Long-Term Growth
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Manage episode 318100245 series 2832365
CRM - Customer Relationship Management, or better yet, Customer Relationship Maintenance. Rick McLey, Partner at DealerPeak and Chief Growth Officer at CarDog, dives into this topic to give a more in-depth look at the importance of "Relationship" in the CRM acronym.
A few key takeaways from our conversation are understanding how to move past the transaction to a true relationship, the value difference between a relationship and a lead, how your greatest assets are your team and customers, and how this mindset drives more consistent profits in the long-term.
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