S4 Episode 21: Hooking your readers with your About Me page

Cutting Chai Stories: Write copy that feels good

In today's episode, listen in on a clip of a coaching call with Judy Pavone, who came to me with this question:

"I have a really hard time talking about myself, and explaining what I do, and figuring out how much to share of myself that doesn't overwhelm people, and make them think -- 'What? Why do I need to know this?''"

She wasn't happy with her About Me page on her website, so we worked on it in real time.

Listen in for the original, and what we did to transform it.

And if you're not happy with your About Me page, here are a few things to keep in mind from this episode that might help:

1) Start with a story. Stories captivate our attention. When we listen to an engaging story, we stop daydreaming and thinking about our grocery list, and instead we are transported to that moment in time that the story is happening. So start with a story.

2) Set the scene. Imagine you're an illustrator for a children's book. Or the videographer of a film. What are you pointing your camera at? What do you draw on the page? Tell us.

3) Try to show, not tell. Telling is important too, but from what I see, most people do too much of telling and not enough telling. Give us an example.

4) Edit edit edit. What you wrote down is just the first draft. Now it's time to make it better.

5) Try to play with the order of your sentences, or words. Or the order in which you're presenting information. What would happen if you started at the end?

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Before you go -- I wanted to tell you about Un-Bore Yourself 2. It's a workshop I'm holding on Friday, October 28th, and it's going to be AWESOME.

It's all about storytelling and how to use in your marketing.

We're going to first have a masterclass in how to tell a story, all the elements you need for an engaging story, how to turn a boring story interesting, AND, most importantly, how to use it in your marketing.

Stories are the best way to supercharge your marketing -- you JUST saw it in action on Judy's About page.

But most of us aren't using stories in our marketing, or we're using stories that aren't relevant, or our stories are simply boring.

So in Un-Bore Yourself 2, we're going to cover 3 strategies to link UNRELATED stories to your marketing, and best of all, just like in the call with Judy, we're going to do some actual WRITING during the workshop so you'll leave with some content you can start to put out there.

It's 3 hours, it's on Zoom, and it's from 10 am to 1 p.m. Eastern Time on October 28th. Sign up here: https://cuttingchaistories.com/product/un-bore-yourself-2/

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More about Judy:

Judy Pavone spent many years serving as an elementary school teacher and reading specialist. Her greatest passion is bringing children’s literature to life, joyfully engaging kids and their families while creating life-long learners.

Follow her on Instagram @creatingajoyfulreader.