Season 3 Episode 13: Are you ethical in your marketing? (Are you suuuuurrrre?)

Cutting Chai Stories: Write copy that feels good

Hello hello, and welcome back to Cutting Chai Stories, the only podcast that gives grossed out business owners concrete and ETHICAL copywriting tips that they can use in their marketing RIGHT AWAY. In episodes of just 15 minutes or less.

Today I want to talk to you about ethics in marketing, because let's face it, the online business world is FULL of sleazy marketing tactics. But it doesn't have to be. You can learn the triggers that marketers use to make you buy their product, and follow other ethical marketers so you see a different way of running your business.

Here are the ethical marketers I follow:

1. Cathy Heller (Instagram @cathy.heller)

2. Tarzan Kay (Instagram @tarzan_kay)

3. Maggie Patterson's podcast, “The B.S.-Free Service Business”

And I make a pledge to you to be ethical in my marketing.

Link to study about supermarkets' use of soothing music and its connection with how much shoppers spend in their store: http://freakonomics.com/media/Using%20Background%20Music%20to%20Affect%20the%20Behavior%20of%20Supermarket%20Shoppers.pdf