Enterprise vs. Startup SEO: Insights from SIXT's Director of SEO with Thiago Pojda

Cutting Edge: Web Content Development

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels.

Join them as they:

• Delve into Thiago's journey from software engineer to SEO expert

• Explore the main differences between startup and enterprise SEO management

• Discuss the challenges of scaling SEO efforts as a company grows

• Examine the importance of adapting SEO strategies to align with business goals at different stages

• Consider how to effectively allocate resources for SEO in various business environments

• Shine a light on the value of consistent keyword research and persona development

• Offer advice for SEO professionals at different stages of their careers

Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels.

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Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
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