3. The "Messy Middle" of Purchase Decisions

CX For CXOs: Customer Experience, MarTech and Digital Truths

Last week Google released a report called "Decoding Decisions: Making Sense of the Messy Middle". It's about understanding the complexities of the customer journey, studying purchase decision behaviour across 31 categories, at a time when e-commerce is growing as a result of COVID-19.

If you didn’t read the 100 page report, worry not! I did and that’s what I am going to summarize in this episode.

I will also tell you about the Chief Marketer pre and post-covid survey of Marketers and how you can understand what's in a competitor’s tech stack.

Catch all the show notes at www.cxforcxos.com