SciFi Foods' Joshua March: "Brewing a $1 lab-grown burger”

Danny In The Valley

The Sunday Times’ tech correspondent Danny Fortson brings on Joshua March, founder of SciFi Foods to talk about why he is trying to brew burgers (3:30), mixing meat and plants (6:00), the cost challenge (8:00), growing up in small town England and his first startup (11:50), launching a social media software company (15:00), finding a technical co-founder and starting a meat company (17:20), leaning into the science with its branding (25:20), the cost challenge (30:30), the road to regulatory approval (37:40), winning hearts and minds (40:15), and the vegan mafia (41:10).

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