Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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תוכן מסופק על ידי Porch Group Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Porch Group Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
דומה לData Dialogues Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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How the Data-Driven Marketer Can Lean into Market Research: Part 1
Manage episode 471014332 series 3357682
תוכן מסופק על ידי Porch Group Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Porch Group Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Authentic marketing starts with solid research.
In this episode, we're joined by Todd Lebo, CEO of Ascend2, to discuss how market research can benefit your marketing and sales teams.
Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take action
About Todd Lebo, CEO of Ascend2
As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.
About Ascend2
Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.
Learn More: https://ascend2.com/
15 פרקים
שתפו
Manage episode 471014332 series 3357682
תוכן מסופק על ידי Porch Group Media. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Porch Group Media או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Authentic marketing starts with solid research.
In this episode, we're joined by Todd Lebo, CEO of Ascend2, to discuss how market research can benefit your marketing and sales teams.
Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take action
About Todd Lebo, CEO of Ascend2
As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.
About Ascend2
Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.
Learn More: https://ascend2.com/
15 פרקים
כל הפרקים
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Marketing often involves navigating a very thin line between privacy and personalization. Can we have our privacy and still enjoy those personalized, serendipitous experiences too? In this episode of Data Dialogues, we are joined by data experts Michelle Taves and Kristin Jones to discuss the "Privacy Paradox.” We explore the contrasting reality, which is that we all want brands to be protecting our personal information while the allure of tailored recommendations (and earning freebies and rewards) is undeniable. Now, let’s discover why 73% of adults feel they lack control over how their data is used along with the ways marketers can create unique experiences without crossing the line……
1 The Swiftie Profile: Fandom Stats from The Harris Poll 27:52
27:52 
הפעל מאוחר יותר 
הפעל מאוחר יותר 
רשימות 
לייק 
אהבתי27:52
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWhat can data tell us about the unparalleled success of Taylor Swift as a brand? We are joined by Kristin Jones, Marketing Manager at Porch Group Media, who helps us explore the facts found in a Harris Poll about Taylor’s fans and mega-fans (aka Swifties). Join us for a data-driven look into Taylor Swift!…
Want to try CTV advertising this year but don't know where to start? In this episode of Data Dialogues, we are joined by CTV expert, Matt Collins, the Director of Product Marketing at MNTN. Matt lays out a checklist that will get your brand ready for CTV success on this valuable channel
1 Data Debrief: The State of CTV Advertising in 2025 18:59
18:59 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי18:59
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיConsumers spending significantly more time streaming than on Meta, CTV should be catching your attention – offering many possibilities to your marketing through precise targeting and real-time reporting. In this episode, we sit down with Matt Collins, Director of Product Marketing at MNTN, to explore the state of the CTV advertising landscape and explore the value of adding this data-driven channel to your media mix in 2025.…
Have you ever thought of AI as your marketing partner-in-crime? Cause it can be! Brandon Turnbull, founder of Outbound Scale, returns to explore the cohesion that needs to exist between marketers and AI. Because, while AI excels at data processing and trend analysis, your human touch is what brings unique value to the table. AI can sometimes produce "duds," pulling from questionable sources and that’s where your human expertise comes in. We will chat about how you can edit AI content to ensure that it aligns with your brand's voice and avoids seeming generic or inaccurate. Tune in as we explore how AI can be your co-pilot, enabling you to speed up research, refine your messaging, and enhance your overall productivity.…
1 How Marketers Are Using AI-Powered Data Enhancement 15:31
15:31 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי15:31
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיAI has been taking on an increased role in pretty much every aspect of our lives. In this episode, we welcome Brandon Turnbull, founder and CEO of Outbound Scale, to move past the hype and explore the practical uses for AI. Brandon shares invaluable insights on how AI can help you streamline workflows, enhance productivity, and gain a competitive edge – with some pretty fantastic real-world examples. Plus, we'll have a good laugh at the quirks of AI image generation and discuss the crucial balance between automation and human creativity.…
1 How the Data-Driven Marketer Can Lean into Market Research Part 2 15:37
15:37 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי15:37
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיMarket research positions your brand as a thought leader on important topics in your industry. Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery. Join us to discover how market research builds a story for your brand that can be shared through a multichannel experience for your customers. About Todd Lebo, CEO of Ascend2 As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales. About Ascend2 Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry. Learn More: https://ascend2.com/…
1 How the Data-Driven Marketer Can Lean into Market Research: Part 1 16:07
16:07 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי16:07
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיAuthentic marketing starts with solid research. In this episode, we're joined by Todd Lebo , CEO of Ascend2 , to discuss how market research can benefit your marketing and sales teams. Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take action About Todd Lebo, CEO of Ascend2 As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales. About Ascend2 Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry. Learn More: https://ascend2.com/…
1 Data Hygiene Hacks for a Cleaner Database 16:38
16:38 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי16:38
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIs dirty data keeping you up at night? Whether you're dealing with minor data hiccups or a full-blown data swamp, this episode is here to help. We're sharing data hygiene hacks to help you whip your data into shape and keep it clean for good. Tune in for practical tips and tricks you can implement right away. Plus, we'll give you the inside scoop on PGM's Data Bootcamp – your fast track to better quality data! And don't miss out – we've got a special offer waiting for you at the end.…
1 Dirty Data: Confronting the Chaos 16:46
16:46 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי16:46
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIs your data a goldmine....or a dumpster fire? Dirty data has costly consequences. But what exactly is dirty data, why is it such a problem, and what can you do about it right now? In this episode, we fearlessly trudge through the messy world of dirty data to answer these questions. Join us as we confront the chaos of inaccurate, incomplete, and inconsistent data, exploring real-world examples and practical strategies for cleaning up your data act. Don't let dirty data derail your decisions – tune in to learn how to transform your data from a liability into a valuable asset.…
When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both? Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they’re staying. However, the threat of this looming change for the last couple of years forced marketers to re-evaluate their targeting strategies and hone in on their first-party data. In this episode, we’re joined by Michelle Taves, VP & Group GM of Porch Marketing Group, to chat about first-party data’s rise to power and why it's become one of the most valuable assets to future-proof your marketing. And we can’t talk about the future of data without mentioning AI! We explore AI’s growing role in data analysis and predictive analytics, and what this means for the future of data.…
1 The TikTok Ban & How your Marketing Can Respond 30:04
30:04 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי30:04
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיThe future is uncertain for TikTok. With TikTok facing a potential ban in the US, marketers need to be ready to pivot. In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your marketing plans. We delve into alternative platforms and innovative ways to connect with your audience, ensuring your brand stays ahead of the curve, no matter what happens with TikTok.…
Uh oh! Are you being misled by these common data myths? In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discuss the importance of creativity in data-driven marketing and the dangers of data overload.…
1 Why is Data a Marketing Superpower? 26:09
26:09 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי26:09
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיData is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU. In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is a marketing super power that can be used to refine your targeting and reach your ideal customers.…
Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways. The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data. And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, and market trends are all crucial for understanding your customers and optimizing your marketing. In this inaugural episode of the Data Dialogues Podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, kicks off the new series with her colleague Kristin Jones, Content Marketing Manager at Porch Group Media. Together, they chat about the world of data, share mind-blowing big data stats, and provide insights on how you should approach your data-driven marketing strategies in 2025.…
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דומה לData Dialogues Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !
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