Lillian Pierson on Revolutionizing Growth Marketing with AI

Data Driven

Andy Leonard and Frank La Vigne delve into the exciting world of AI and growth marketing with the renowned Lillian Pierson. Lillian, a globally recognized AI growth strategist and author. She shares her unique journey from engineering to data science and her role as a fractional CMO. She provides deep insights into leveraging AI to revolutionize marketing and growth strategies, discusses breaking down the barriers in early data science, and explores the rise of agentic AI.

This conversation is filled with valuable knowledge, humor, and a reality check on the evolving tech landscape. Tune in to explore how AI and data-driven approaches are transforming industries and why Data Driven is a top pick for AI enthusiasts.

Moments

00:00 "Interview with AI Expert Lillian Pearson"

04:18 Earning a Professional Engineering License

09:21 Evolution of Data Science Disciplines

11:08 Career Pivot to Success

14:01 Data Strategy and AI Insights

19:19 Marketing's Role in Product Growth

21:58 Customer Advocacy in Product Development

26:16 Exploring AI for Content Automation

28:28 OpenAI Trained on My Style

30:51 Frank's Podcast Automation Expansion

33:22 "Delegation vs. Self-Management Discussion"

37:45 Decoupled, Resilient System Communication

41:57 Clay-Powered Decision Tech Critique

45:41 AI Is Essential in Business

49:09 Debating with ChatGPT's Perspectives

50:23 Google AI: Generative Podcast Tool

56:11 Big Data Fallacies Explored