Data Guru: The Many Facets of Advanced TV

Data Guru by Acxiom

Explore the alphabet soup of Advanced TV with guest Conor Burgess, SVP of Acxiom Advanced TV, and Data Guru Linda Harrison. In addition to the many acronyms like OTT and MPVD, they will help you understand shifts in consumption, the dramatic swings in streaming services over the last 12 months and even the all important factor of live sports. You’ll even get a little advice for making TV campaigns more effective in 2021.

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