Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights.

Key Takeaways:

(07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries.

(13:49) Comparing age groups uncovers critical differences in language.

(17:25) Understanding the relevance of context in language and how it influences consumer interactions and behaviors.

(21:45) The importance of guiding clients through integrating new technology and ensuring they derive value from data and solutions.

(35:48) As technology becomes mainstream, there’s a need to balance cutting-edge solutions with basic, user-friendly applications to accommodate varying customer needs.

Resources Mentioned:

Relative Insight

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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX