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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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How SAP’s Data-Driven Approach Fuels Customer Experience Innovation with Kai Stübane
Manage episode 442981764 series 3497847
תוכן מסופק על ידי Sima Vasa. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Sima Vasa או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
On this episode, host Sima Vasa talks to Kai Stübane, Solution Chief Revenue Officer for SAP CX for Middle and Eastern Europe, about the evolving role of customer experience (CX) in driving business success. Key Takeaways: (00:06) Kai’s journey from PwC to SAP. (01:21) CX covers all customer touchpoints. (03:33) SAP uses data to improve CX. (05:48) CX boosts top-line revenue. (09:00) Global shift toward automation and self-service. (13:03) Personalization is critical to customer satisfaction. (16:48) AI’s growing role in customer experience. (17:45) Focus on CX leads to market growth. (21:00) Clean data is crucial for AI and automation. Resources Mentioned: SAP CX Solutions FlixBus Greyhound Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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