Balancing Data: The Art of Offensive and Defensive Strategies

DataDriven Podcast

In this insightful episode of the "Data Driven Podcast," host Chris Detzel, Director of Customer Engagement and Community at Reltio engages with Willem Koenders, a Global Leader in Data Strategy at ZS. The conversation revolves around the balance between offensive and defensive data strategies. Willem, with his extensive experience in data governance and management, shares his expertise on leveraging data for positive outcomes, such as growth and innovation (offensive strategy), and preventing negative outcomes, like security breaches and compliance issues (defensive strategy).

Real-world examples from industries like banking and entertainment (Netflix) are discussed to illustrate these concepts. The episode provides valuable insights for data professionals and business leaders, emphasizing the importance of a balanced and informed approach to data strategy in today's digital world.