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297. Mobile Marketing in 2025: What Still Works (and What’s Dead)
Manage episode 496975992 series 2405979
In this Deconstructor of Fun podcast, Mishka Katkoff sits down with three of the sharpest minds in growth: Josh Chandley (Wildcard Games), Warren Woodward (Uptick), and Paul Bowen (StreamElements) to dissect the state of user acquisition in 2025.
STATE OF CREATIVES Report: https://tinyurl.com/393d9rum
Chapters:
02:00 Is UA Dead or Just Evolved?
07:00 The Real Impact of IDFA Deprecation
13:00 Time Spent vs Installs: The New Market Reality
18:00 AppLovin: Apex Predator of Ad Tech
27:00 Attribution Fraud and Click Link Hijacking
34:00 Why AppLovin Keeps Winning
39:00 Can Unity’s Vector Compete?
48:00 Unity’s Strategy, PR Games & Technical Hurdles
57:00 Building a Modern Growth Org
01:06:00 Creative Production as the Last Lever
01:13:00 Fake Ads, Clickbait, and Mad Men
01:19:00 Closing Advice for Growth Teams in 2025
695 פרקים
Manage episode 496975992 series 2405979
In this Deconstructor of Fun podcast, Mishka Katkoff sits down with three of the sharpest minds in growth: Josh Chandley (Wildcard Games), Warren Woodward (Uptick), and Paul Bowen (StreamElements) to dissect the state of user acquisition in 2025.
STATE OF CREATIVES Report: https://tinyurl.com/393d9rum
Chapters:
02:00 Is UA Dead or Just Evolved?
07:00 The Real Impact of IDFA Deprecation
13:00 Time Spent vs Installs: The New Market Reality
18:00 AppLovin: Apex Predator of Ad Tech
27:00 Attribution Fraud and Click Link Hijacking
34:00 Why AppLovin Keeps Winning
39:00 Can Unity’s Vector Compete?
48:00 Unity’s Strategy, PR Games & Technical Hurdles
57:00 Building a Modern Growth Org
01:06:00 Creative Production as the Last Lever
01:13:00 Fake Ads, Clickbait, and Mad Men
01:19:00 Closing Advice for Growth Teams in 2025
695 פרקים
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