Inside RDC 2025: How Roblox Is Courting Pro Developer

Deconstructor of Fun

Jen Donahoe is joined by Joe Ferencz (GameFam) and Stephen Dypiangco (Max Power Gaming) to break down the biggest takeaways from Roblox Developer Conference (RDC) 2025.

The crew digs into Roblox’s massive milestone of 112M DAUs, the 8.5% bump in the developer exchange rate to lure in more professional talent, and the new “ad flywheel” that streamlines campaigns while adding rewarded video into the mix. They also tackle the tricky business of bringing IP into Roblox, how AI is supercharging UGC, and why the company is doubling down on safety with 100+ new tools and policies.

00:18 Roblox's Growth and Platform Dominance

00:51 Overview of RDC 20250

4:39 RDC Vibes and Attendee Insights

09:48 Roblox's Monetization and Developer Payouts

18:21 Advertising and Rewarded Video Innovations

26:29 Brand Integrations and Campaigns on Roblox

28:34 Integration vs Standalone Brand Experience

30:46 Rewarded Video and Its Benefits

32:22 Challenges with Brand Hubs on Roblox

36:26 New IP Platform and Licensing

42:53 AI Tools for Developers and Players

46:11 Roblox Moments: TikTok Meets Roblox

50:38 Safety Measures and Brand Concerns

53:31 Roblox's Growing Influence