Masters of Publishing 5: Scaling is a Grind

Deconstructor of Fun

Scaling hybridcasual games is like solving a puzzle with moving pieces: CPI, retention, and platform dynamics constantly shift. Samantha Benjamin explains why profit-sharing doesn’t guarantee profit, how the spray-and-pray era is over, and why scaling is now a perpetual process of adjustment and reinvestment.👉 Understand what it takes to grow efficiently when downloads plateau.