TWIG #343: Match Villains' Monster Raise, the Sydney Sweeny Effect, and the Lost A of AAA

Deconstructor of Fun

This week, the TWIG crew goes full galaxy brain. We kick things off with the real effects of celebrity cringe marketing. Then it’s onto the real news: Probably Monsters' search for $220M ROI, Match Villains' monster raise, Lilith's search for growth, and Roblox's unstoppable growth.

00:00 Introduction and Host Introductions
02:46 Episode Overview and Key Topics
03:32 Celebrity Gaming League and Brand Marketing
04:56 Sydney Sweeney and American Eagle Partnership
05:54 Review Bombing and Gamer Activism
08:00 Gamescom Event Announcements
09:15 Medica and Multi-Arm Bandit Experimentation
13:11 FIFA Online and Free-to-Play Discussion
16:39 Probably Monsters and AAA Development
21:51 Epic vs Google Lawsuit Update
26:55 Atari Acquires Thunderful Group
30:42 Good Job Games Raises $60 Million
31:58 Analyzing Revenue Per Download
32:32 Hypothesis on Grand Games' Rapid Fundraising
34:05 Match Villains' Market Performance
34:28 VC Funding vs. Non-Dilutive Funding
36:36 Investment Trends in Turkey's Gaming Market
37:42 Challenges in Scaling Puzzle Games
41:47 Farlight 84: A Relaunch Story
45:37 Lilith Games' Portfolio Performance
49:33 DC Worlds Collide and the Squad RPG Market
54:02 Roblox's Monetization and Engagement Strategies