DC161 Critique: Private Selection Frozen Pizza

Design Critique: Products for People

Larry Rusinsky joins Tim Keirnan for a new kind of episode: critiquing the user experience of food. Because the UX of food is so very subjective based on genetics, culture experiences, individual preferences, and a potential inconsistency of "production" for a particular dish, frozen foods are at least somewhat consistent in their production. Our critique is of Kroger's house brand Private Selection Artisan Stone Fired Pizza in the Cuban-Inspired Ham & Swiss flavor. We also ate a "control pizza" to attempt to create a reference point to describe the test pizza and which listers can relate to. The "fixed variable" as our control is a Newman's Own Thin & Crispy Crust Supreme Pizza. This is a nationally distributed brand in the USA. Larry and Tim found that Private Selection frozen pizza is a very fresh-tasting and interestingly flavored, at least in the Cuban-Inspired Ham & Swiss flavor. Larry says the other flavors are all worth trying. Both of us agreed that the value of these frozen pizzas is very good. Tim concludes the episode with a brief history of the invention of frozen food.

This article explains the team that "designs" Kroger house brand items (including foods): https://storebrands.com/crowning-kroger

This article lists some of the author's favorite Kroger house brand foods: https://www.allrecipes.com/article/kroger-brands-review/