The ONE THING All Successful Social Impact Brands Get Right

Designing Tomorrow: Creative Strategies for Social Impact

There’s one critical piece of your social impact strategy that you have to get right.
When you don’t get it right, it holds back every facet of your growth and progress.
We’ve seen it block and hinder revenue and fundraising.
We’ve seen it create massive inefficiencies and reduce capacity.
We’ve seen it negatively impact engagement, growth, and culture.
So, what is this one key thing?
It’s your social impact niche.
Owning a social impact niche is a fundamental piece of your broader strategic plan and approach.
In today’s episode, we’ll cover:

• The key ingredients to defining a social impact niche for your organization
• Real-world examples of 3 different social impact brands that have nailed their niche, and how it’s helped them supercharge their growth and success
• Key tips that you can use to define and own a niche for your own social impact mission

Resources:

• Social Impact Branding: Making Your Nonprofit Standout
• How to Find Your Social Impact Niche
• Is Your Social Impact Marketing Strategy Built on a Strong Foundation or a House of Cards?
• Benefits of Our Integrated Branding Process
• One Acre Fund
• CruzFoam
• STEM from Dance
• STEM from Dance Case Study

Listeners, now you can text us your comments or questions by clicking this link.

*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you!

We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at [e-mail]

Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

פרקים

1. The ONE THING All Successful Social Impact Brands Get Right (00:00:00)

2. Defining Your Social Impact Niche (00:00:03)

3. Innovative Niche Strategies for Social Impact (00:10:44)