Brand News: LinkedIn's Dominance in B2B Marketing & Australia's Gambling Ads Cap Decision

Digital Horizons

Can LinkedIn really be the holy grail of social media marketing? Find out as we dissect a compelling study from Marketing Interactive revealing that a staggering 93.5% of brands prefer LinkedIn for their campaigns, with 92.8% reporting top-tier engagement. We share our unfiltered thoughts on these surprising numbers and reflect on our own trials and tribulations with the platform. Plus, we dive into the explosive rise of short-form video content and what it means for your social media strategy moving forward.
Switching gears, we unpack a significant development in the Australian advertising landscape: the proposed ban on gambling ads. Listen as we break down the government's decision to reject the ban in favor of imposing caps, and what this means for advertising agencies heavily reliant on gambling clients. We'll explore the rationale behind the proposed ban, the potential impacts of the new regulatory caps, and what these changes signify for the future of advertising in Australia. Tune in for an episode packed with insights and industry updates you won't want to miss!
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous