The Future of Events… Post-COVID - with Kathryn Frankson from Informa

Digital Marketing Radio

How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future - a combination between virtual and physical events? If so, what does that mean for marketers?

Those are just some of the questions that I’m going to be asking my guest on Digital Marketing Radio episode 243. She’s a lady who’s as passionate about storytelling as she is about marketing and sales - and those two masterminds speak her language.

She specialises in developing virtual, hybrid and physical events – including event marketing strategy that incorporates social media, brand marketing, campaign planning, and performance tracking. She’s the Director of Event Marketing at Informa – welcome to DMR - Kathryn Frankson.

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