#46- Building A Brand as a Recruiter with Andrew Lewis

Digital Recruiter Podcast

Episode Summary

In this episode of the podcast, Clark Wilcox interviews Andrew Lewis, a seasoned recruiter and content creator who grew to 40,000 followers on LinkedIn. Andrew shares insights into his professional journey, starting with his unexpected entry into recruiting through Aerotek after pursuing a degree in exercise physiology. He candidly discusses the challenges he faced in the highly competitive field of physical therapy and how his skills in sales and networking eventually led him to recruitment.

Andrew describes his time at Aerotek as a pivotal learning experience, working in staffing, cold-calling, and sourcing candidates for tough markets. He emphasizes how starting in a challenging environment like staffing taught him the fundamentals of recruitment, such as cold outreach and relationship-building. From there, Andrew moved into corporate recruitment, landing a role at Hertz, where he transitioned to internal talent acquisition. He reflects on the differences between agency and internal recruiting, explaining how internal roles require more strategic thinking, stakeholder management, and the ability to navigate compensation issues and market dynamics.

One of the major highlights of Andrew's journey was his entrepreneurial venture with Express Employment Professionals. He opened a staffing branch in Scottsdale, Arizona, just before the COVID-19 pandemic, and despite the immediate setbacks, he grew the branch to just under $2 million in billings within 18 months. Andrew shares how the early days were a mix of door-to-door business development, outside sales, and learning to build trust in the market from scratch. His team lost most clients during the initial COVID freeze, but by focusing on relationship-building during downtime—sending care packages and staying in touch—he was able to capitalize when the market rebounded. By mid-2020, they were billing thousands weekly, ultimately scaling the branch with sheer persistence and strategic outreach.

Throughout the episode, Andrew shares key lessons on the value of networking, emotional intelligence (EQ), and adaptability in the ever-changing recruiting landscape. He also dives into his journey as a content creator, explaining how writing has helped him sharpen his recruiting skills and connect with a broader audience. His content creation, rooted in authenticity and practical advice, has led to opportunities like speaking engagements and building his newsletter, Talent Operator, which aims to provide recruiters with tactical and strategic insights.

Andrew's story is one of perseverance, adaptability, and the power of genuine connections in both recruiting and content creation. His ability to simplify complex recruiting concepts makes him a valuable voice in the industry, and his dedication to helping others is a recurring theme throughout the conversation.

Andrew’s Bio

Andrew is a 9-year recruitment vet who has done everything from building a $2 million staffing agency to leading talent acquisition operations at startups, and everything in between. He currently leads the Talent function at a B2B ClimateTech company called Worldly, and is the founder of the Talent Operator newsletter.

You can find Andrew on LinkedIn or check out https://www.talentoperator.com/
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