A Multi-Channel Approach to Internal Comms

Digital Signage Done Right

EPISODE 175 | Guest: Jennifer Razzano, director of internal communications for 84.51˚

There is no single secret sauce for effective internal communications. Because your audience and messages are varied, your strategy must be too. A successful multi-channel communications approach means using the right channel for the right purpose, ensuring employees know where to go for specific information and how to engage. This involves creating a clear purpose for each platform – from email and intranets to instant messaging and digital signage – and making them work together seamlessly.

This episode breaks down practical steps for creating a robust, tiered communications plan. It’s not just about pushing information out; it’s about fostering two-way dialogue, building community and strengthening company culture.

• Learn why a single-channel approach fails and a multi-channel strategy succeeds.
• Discover how to define a specific purpose for each of your communication channels.
• Understand the power of two-way channels for boosting engagement and community.
• Explore how to coordinate channels for major events and story-driven campaigns.
• Get tips for securing leadership buy-in by connecting culture to the bottom line.

See the full transcript HERE

Get specific advice for digital signage communications in our Free Masterclass Guide HERE