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Paul Gallagher is a distinguished and well-known member of the Irish tourism and hospitality sector. He has been General Manager at Buswells Hotel in Central Dublin for the last 27 years. Paul is a past President of the Irish Hotels Federation and past Chair of the Irish Tourism Industry Confederation. He was Vice Chairperson of Original Irish Hotels and a non-executive director of the Convention Centre, Dublin. He is a non-executive Director of Tourism Ireland. As Paul steps down from his GM role (December 2024), he talks to Bookassist Founder & Chairman Dr Des O'Mahony about his perspective on Buswells Hotel and its place in Dublin society, on how Buswells successfully transitioned to a strong online direct business, and he shares thoughts on the future of the tourism industry in Ireland. -- Get more from your direct business today with Bookassist . Talk to us now at bookassist.com…
All About Google Performance Max for Travel
Manage episode 454114621 series 3621838
תוכן מסופק על ידי Bookassist. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Bookassist או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of various Google assets, such as pay-per-click, youtube, display advertising etc together with metasearch management in one convenient and intelligent dashboard.
Bookassist's Head of Client Strategy Jacopo Rita discusses the use and implications of Performance Max for Travel with Bookassist Chairman Des O'Mahony in this podcast.
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Get more from your direct business today with Bookassist.
Talk to us now at bookassist.com
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