Episode 28: Yogesh Kabra, XYXX

Direct to a Billion Consumers

"...Entrepreneur who started a 20 machine unit now has 200 machines - this through the pandemic. So what we did really well is how we treated all the people associated with us". In this episode, join Arjun as he talks to Yogesh Kabra, the founder of XYXX– a brand that is disrupting the inner wear space in India! Hear about Yogesh’s journey from an incubator in the US to, starting up back home. Listen carefully as he share his insights on scaling sustainably, excellence in manufacturing, controlling the burn and building omni-channel. Don’t miss Yogesh’s message for tier II entrepreneurs and the story of signing up KL Rahul as a brand ambassador…