034: Sten Morgan - Leading with Advice, Bridging the Trust Gap, and Generating Referrals

Do Business. Do Life. — The Financial Advisor Podcast — DBDL

In today’s episode, I’m talking with Sten Morgan, the founder of both Legacy Investment Planning and Elite Advisor Network, a community for financial professionals.

When Sten founded Legacy at age 25, he decided to do things a little differently. Instead of framing client conversations around products, Sten developed an advice-centric and value-first approach to financial planning. The approach led to rapid success, and Sten was named a “40 Under 40” advisor by Investment News at age 30.

Today, you’ll hear Sten pull back the curtain on how he provides value and advice to new and existing clients. You’ll also hear his best advice for generating referrals, how he handles his client fees, and the value of writing a book as a credibility funnel for your business.

3 of the biggest insights from Sten Morgan …

• How to use the first 5 minutes of a client meeting to provide value that will leave a lasting impression and increase your referrals.

• Finding the best way to evaluate, assess, and discuss advice-based fees for clients who have drastically different financial needs.

• Why showing vulnerability and transparency can make you a better leader and ease the strain on your mental health.

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DISCLOSURE

These conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into the advisory practice, advisors are responsible for ensuring implementation of anything discussed is in accordance with any and all regulatory and compliance responsibilities and obligations.

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