1268 - Star Company's License?

Dr. James Beckett: Sports Card Insights

Dr. Beckett addresses criticisms, shares insights, and provides historical context on the licensing and market dynamics of major card companies like Topps and Fleer, contrasted with the Star Company. Using a provocative analogy, he illustrates the ongoing debates and the importance of brand value over licensing status and robust distribution. 01:08 Branding vs. Licensing: The Importance of Brand Value 03:51 The Fleer Era: Basketball Cards and Licensing Challenges 06:47 Licensing Complexities: Comparing Star and Major Card Companies 10:08 Marketing and Distribution: The Star Company’s Shortcomings 11:03 Licensing Insights: Personal Experiences and Industry Standards 15:35 Ten Reasons Why the Jordan 101 is an XRC, Not an RC