S5 | Ep 40 | Two Streams of Transformation; Accelerating Value While Building for Scale with Carlos Soares, SVP Data, Analytics & AI at Brenntag

Driven by Data: The Podcast

In Episode 40, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Carlos Soares, SVP Data, Analytics & AI at Brenntag, where they discuss how Brenntag is reshaping global operations by applying data, analytics, and AI to drive measurable business value.

From tackling transformation through dual streams to building a data culture rooted in EBITDA impact, this conversation uncovers the practical realities and hidden complexities of delivering scalable value with data, which includes;

• Why defining the true problem statement is the most important part of successful transformation.
• Why many confuse the problem statement and pain points.
• The importance of hiring ‘purple’ people and building ‘purple teams for transformation.
• Why data and analytics work should deliver EBITDA impact and why that’s an issue for our industry.
• Building models and controls groups to measure value creation but more importantly drive it internally.
• The two streams of successful D&A transformation.
• How quick wins can deliver commercial returns to drive credibility and further investment.
• Why low-hanging fruit often gets overlooked.
• Why cross-collaboration and working in partnership with business stakeholders is the only way to succeed.
• The phenomenal success of their ‘Customer Growth Engine’ that’s delivered insane results.
• Why AI will augment human-decision making not automate it.
• Why the association to IT limits strategic potential and value creation.
• Why we need to reskill for relevance in an AI enabled world.
• Plus, much more.

For more information on our upcoming Driven by Data LIVE event; https://orbitiongroup.com/driven-by-data-live/

Thanks to our sponsor, Data Literacy Academy.

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