Ep 029 - How Leveraging a Sales Management Firm Increases Your Chances of Success in Retail Distribution with Demar Roberts

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

Somebody hand me my soap box cause I need it right now. Going into formal retail chains without being prepared is the kiss of death or some very painful, expensive lessons! 20+ years of doing business with most every retail chain that sells beauty products and I have seen first hand how this game operates. One of the secret weapons that indie beauty founders may enlist are the services of a sales management firm. In today's episode of the podcast I sit down and chat with an industry heavy hitter, Demar Roberts, that has worked with 100s of brands as a sales rep. He shares some of the major insights and strategies that are relevant for those wanting to meet with retailers and those that are currently in retail but want to improve. We talk about:

• Pricing structures
• Cost of being in retail distribution
• How to build a team that makes you look good to a retail buyer

This was an awesome conversation filled with sooooo much good information that I know will provide value. Demar Roberts First Choice Sales & Marketing [e-mail] @iamdemarlamont on IG 1-901-360-8967 office