Mercedes-Benz –The New Software King? Magnus Ostberg, Chief Software Officer, Mercedes-Benz AG

Driving with Dunne

You may not know it yet but there is a great battle underway for your eyes and for your ears inside the car. That battle is taking place between two powerful competitors. In this corner, we have current hardware and software giants like Apple and Google. Most of us are already addicted to their weapons - smartphones. In that corner, we have giant global automakers who are racing to build up their software capabilities. Automakers like Mercedes-Benz envision a future world where you are so impressed with your digital experience inside the car - navigation, entertainment, communication – that you forget all about your iPhones. The automakers are taking this battle very seriously. Our guest today is Magnus Ostberg, Chief Software Officer at Mercedes-Benz. I had dinner with Magnus at CES earlier this year. And I was highly impressed with his expertise in software. Let's learn how Magnus and his team are getting that done. On this week's Driving With Dunne podcast.

• #DrivingWithDunne / #ZozoGo
• https://twitter.com/Dunne_ZoZoGo
• https://www.instagram.com/zo.zo.go/?hl=en
• https://www.linkedin.com/in/michael-dunne-a696901a/