136 - Noella Gabriel, ELEMIS

Earned: Unlocking the Power of the Creator Economy

In Ep. 136 of Earned, Conor sits down with Noella Gabriel, co-founder and global president of ELEMIS—the UK-based skincare line with beloved, collagen-powered products that helped the brand achieve an 87% YoY EMV growth. To start, we dive into Noella’s early years which were marked by an intense focus on voice training, and learn how this period of her life instilled a profound understanding of the connection between breath, body, and skin health—a philosophy that would later become a cornerstone of ELEMIS’ ethos. Noella recounts the pivotal moments, including a life-changing call from Linda Steiner, that sparked the birth of ELEMIS, and her enduring passion for essential oils and skin wellness. Next, Noella shares an insider's view of the innovative strategies that propelled ELEMIS to global success. We then discuss the brand’s digital innovation and global expansion, highlighting the strategic merger with L'Occitane. To close the show, Noella shares how she finds balance in everyday life through her love of music and being a mother.

In this episode, you'll learn:

1. How Noella’s passion for essential oils and holistic wellness formed the foundation of ELEMIS’ philosophy, emphasizing that today's choices impact tomorrow's skin

2. Why long-term thinking and community-driven development are important in navigating challenges and sustaining brand growth

3. How strategic decisions facilitated ELEMIS’ global expansion

Resources:

• ELEMIS. - https://www.elemis.com/

Connect with the Guest:

• Noella’s LinkedIn - https://www.linkedin.com/in/noella-gabriel

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ